Founded by designer Nitin Bal Chauhan, the label is a bold expression of avant-garde Indian streetwear rooted in storytelling, subculture, and artistic rebellion. Since it’s debut at Lakme Fashion Week in 2007, the brand has consistently pushed the boundaries of contemporary fashion—merging raw emotion, conceptual design and cutting-edge craftsmanship.

Nitin Bal Chauhan’s work reflects a deep dialogue between art, fashion, and social commentary, often exploring the human condition through sculptural silhouettes, experimental textiles, and distinctive hand-finishing. The label’s aesthetic fuses gritty urban influences with an artisanal Indian sensibility, creating wearable art that challenges convention while remaining distinctly modern.

With acclaimed showcases at London Fashion Week and Moscow Fashion Week, Nitin Bal Chauhan continues to represent India on a global stage, redefining what it means to create fashion with soul and substance. Each collection stands on a narrative—visually intense, thought-provoking, and deeply personal-making the label one of India’s most original voices in fashion today.